summit background
The market environment in 2023 is complex and Chinese consumer market may continue to wobble. With the optimization of COVID-19 prevention policies, consumer confidence will gradually resume, and the development momentum of Chinese consumer market is still strong. Chinese consumers are going through unprecedented changes, that is, the market environment will return to rational and authentic demand. On this summit, seven hotspots will be discussed to help brands to break through the model capability, return to the founding principles and achieve sustainable growth; improve product development capability and achieve sustained long-term growth; optimize marketing ability, use social media to change user behavior; integrate channel capability to achieve overall growth, and emerge as focal points in 2023.
HIGHLIGHTS
- Under the background of new economic period and consumption recovery, how can brands gain new growth momentum?
- Focusing on consumers and practicing "authentic retail"
- How do brands cooperate with the platform to achieve new omnichannel increase?
- Panel discussion: In the digital era, how to effectively respond to the digital marketing challenges brought by confidential consumer data?
- Omnichannel interest-based ecommerce, create a new position of luxury marketing growth
- ChatGPT and AIGC enable the "new scene" of metaverse marketing
- Increase the traffic and expand the scope, how should brand ecommerce keep growth?
- How should mature brands use DTC to directly connect consumers?
- Create entertainment consumption mode, promote the localization of cross-border brands
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