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The impact of the global Covid-19 pandemic on the luxury industry has been disruptive, prompting brands to advance the digital revolution. Especially under the influence of the epidemic, offline store sales have stagnated, and the advantages of online channels have become increasingly prominent. In recent years, the deployment of domestic online platforms has become a must-have channel for luxury brands to accelerate their Chinese layout, and the proportion of luxury online sales has gradually increased. How to comprehensively deploy online sales channels and speed up the decision-making process of consumers from interest to final purchase; how to embrace web3.0 and use Metaverse and NTFs to create an immersive shopping experience for consumers; how to analyze consumer profiles and needs, and formulate data-driven how to deliver customized content and a closed-loop full-touch marketing experience; how to combine social media in a single campaign to maximize branding and sales conversion; Move forward and increase profits in...
This conference will focus on discussing the main digital strategies and trends of the luxury industry in the post-epidemic era, discussing how digital technology can become an effective means and key medium for communicating with consumers, how to make online consumer insights, and how to achieve carbon neutrality. In the context of how the luxury industry responds to climate change and promotes sustainable development. The summit will provide brand owners with a recipe for building their ability to achieve long-term digital transformation while maintaining luxury brand heritage in a digital world to win the Chinese market in 2023 and beyond.
HIGHLIGHTS
- Opportunities and Challenges for Luxury Goods Development under the New Market Structure
- Digital Excellence Strategies for Luxury Brands
- Luxury Full-touch Marketing: From the Classic Retail business Model to the Challenge of Digital Construction
- How Should Luxury Brands Closely Track Consumer Dynamics in the Digital Age?
- Private Domain Ecological Marketing Operations Enable Efficient Consumer Acquisition of Luxury Goods
- Attract Luxury Consumers through the FACT+ Global Management Model
- How Data Driven Marketing & Personalization Change the Game in Luxury
- Metaverse Marketing: Pushing Traditional Boundaries to Create an Immersive Shopping Experience
- Panel Discussion: How Digital Channels and Tools Help Luxury Brands Reach Consumers More Accurately
- Digitalization Reinventing the Retail Experience
- In the Post-epidemic Era, the Trend and Prospect of Chinese Consumers Returning
- Unlocking the Password of Chinese Luxury Social Platforms: Getting Closer to Customers
- The Certainty and Uncertainty of China's Luxury Goods Industry behind the Beachhead
- How to Use Diversified IP to Create a Brand Effect in Line with the Positioning of Luxury Goods
- Mapping End-to-end Journeys for Bew-age Luxury Consumers with Digital
- Carbon Neutral Policy - Promoting the Sustainable Process of China's Luxury Industry Chain
- Trillion Luxury Second-hand Market: Chinese Consumers Who are Constantly Iterating in a Circular Economy
- Brand Management Research: How Luxury Brands Tell Good Sustainability Stories
