March 27-28, 2025 | Shanghai,China
DMES 2025-The 15th China Digital Marketing and Ecommerce Innovation Summit
DMES 2025-The 15th China Digital Marketing and Ecommerce Innovation Summit
March 27-28, 2025 | Shanghai,China
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The summit will be held in-person and online
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Tickets
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Enterprises
Summit Background
In recent years, China's economic structure has undergone another upgrade, with artificial intelligence (AI) technology leading the fourth industrial revolution. Consumption trends have shifted from quantity growth to adjustments within the existing stock. As consumers become more cautious in their decision-making, it is getting harder to get them to spend money. Meanwhile, short videos, live-streaming, and social e-commerce have emerged, and consumer interactions have become fragmented, making it increasingly difficult to capture consumers' attention. These changes are indeed driving significant changes in China's marketing and business models. In the challenging, confusing, anxious yet seemingly hopeful year of 2025, how can enterprises effectively capitalize on opportunities, swiftly respond, and improve marketing efficiency through technology to achieve remarkable growth? This summit will provide marketing and e-commerce professionals with a deeper understanding of the changes in the brand marketing ecosystem in the context of economic slowdown. It will help them stay updated on the latest trends in e-commerce operations, enhance brand resilience, navigate through market cycles, return to the essence of business, and address their current pain points in a systematic manner.
Topics
➤ How Can Brand Owners Exert Their Efforts in Interest E-commerce to Promote Business Growth?
➤ Digitalization-Enhanced Precision Operations
➤ DeepSeek Decoding and AI Marketing Empowerment
➤ Through the Marketing of Weibo Hot Events, Users can Deeply Connect with the Brand and Recognize the Brand
➤ Embracing the Era of Social-First Brand Transformation: How AI Empowers Brand Effectiveness and Influence
➤ Decoding Consumer Decision-making: How to Remap the Consumer Purchase Journey in Douyin
➤ Panel Discussion: Omni-operation and Integrated Marketing Inside and Outside the Site Promote New Growth in E-commerce
➤ Digital Demand Exploration in the Track of Emotional Needs
➤ Building Brand Resilience to Navigate through Cycles amid Economic Slowdown
➤ AI-powered Smarter KPIs
➤ Digital Applications and Practices of Henkel Consumer Goods
➤ Outlook of China's B2B Digital Marketing Trend in 2025
➤ How is the leading ToB Fragrance Formulation Design & Raw Materials Company Empowering R&D and Business with AI?
➤ Pharmaceutical Marketing in the Digital Age
➤ Panel Discussion: In the Digital Age, How Can We Skillfully Use AI to Reshape the Sales and Marketing Pattern and Achieve New Growth in Digital Business?
➤ Chinese Brands' Gold Value Band: From Following to Surpassing
➤ The Untapped Growth Potential: Unleashing New Momentum in the Silver Economy
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Keynote and Panel Speakers
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Kevin Kang
Platform Strategy Director
Kantar
E-commerce Executive
a Century-old Jewelry Brand
Larry He
Senior Consultant
LAWSON
Dr. Charley
Deputy Director General
the Academic Committee, China Advertising Association
Chairman
Globalization Committee, IAB China
Remington Ji
Chief Digital Officer
Ogilvy
Zongyue Wang
Business Director
Weibo
Jared Gu
Head of Digital Marketing
Diageo
Alice He
Boutique Head of Algo
Illuminera
Lia Gao
Senior FMCG Marketer and Brand Operator
Jackie Chan
Managing Director, Omni commerce China
Publicis Groupe
Andrew Liu
Digital Product Director
Pandora
Josh Ding
Managing Director & Partner
Boston Consulting Group
Xuan Ding
COO
Boitown
Davy Chau
Head of Planning Publicis Communications
Publicis Groupe China
Steven Tian
APAC Marketing Lead at Ingersoll Rand Life Sciences
Ingersoll Rand
Cocoa Liu
Head of IOT & Digital Transformation
Henkel
Michael Weng
Partner
Deloitte
Tifa Ma
Leader of Digital Team & Manager for Digital Transformation, Fragrance & Beauty China
Givaudan
Frieda Fan
Head of Digital Marketing Department of Pharmaceutical Division
JD Health
Vivian Yeh
Senior Marketing Expert
Tomy Chan
Managing Director, Head of Tech
Publicis Groupe
Sponsors
Exhibition Sponsor
MULTIPLE SPONSORSHIP FORMS
Diamond Sponsor Presentation Sponsor Exhibition/Booth Sponsor Panel Discussion Sponsor Tea Break Video Sponsor Gift Sponsor...
Partial Participating Companies
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Why you must attend 2025
Networking
Knowledge and Insight
Potential Cooperation Opportunities
Roundtables and Workshops
Exposure and Branding
Professional Service
PARTICIPATION FORMATS
In-Person Registration
A. The fee is inclusive of two days conference, conference materials, two luncheons and all refreshments. Accommodation and travel is not included.
B. Simultaneous translation (from Mandarin to English and vice versa) for the entire event.
C. Video recording for the entire event.
Live Broadcasting Registration
A. The fee is inclusive of two-day conference’s live broadcasting and conference materials.
B. Simultaneous translation (from Mandarin to English) for the entire event.
C. Video recording for the entire event.
Event FAQs
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Any problems or questions please call:+86 21 66059539-813, or email us: marketing@ecvinternational.com
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